Welcome to the World, BEO!

It all started with a conversation, as most journeys do. I was speaking with a candidate of mine who I thought was an absolute rock star in the project management arena. We connected and found ourselves chatting about various topics. Come to find out we share a home town and an affection for it. Fast forward about two years and we are still in contact; reconnected to discuss the upcoming end of her contract. We catch up and I share that I am launching a whole array of training programs for job seekers and companies to address the needs of the current market. Somehow I mention that I would like to reach teenagers because I am passionate about young people and would love to give them a leg up when it comes to looking for a job.

My friend hears of my interest and reminds me that she is affiliated with an organization based in Pasadena, CA called Outward Bound Los Angeles (OBLA) and would like to explore the possibility of having me talk with the young people enrolled in their program. I was thrilled by the idea and within weeks we had scheduled the first class. Since April of 2009 I have been going to the OBLA offices delivering workshops to kids ranging in age from 14 to 23. There was talk of getting a line item added in the budget for the program, but that just doesn't work for me. Why on earth should any organization that relies on the generosity of others to run have to pay me for something I love to do? I have happily offered the program pro bono and will not change it.

What can I say about these kids? They are fantastic and surprise me with their clarity and insightfulness. I thought they would be a tough crowd, but I find they are eager to learn and always at the ready to challenge the ideas I bring in a fun and interesting way. For my part, I welcome their challenges because they mean two things: One, they are paying attention and two, they are really trying on my ideas for their own lives. I could not be more pleased!

My experience with the young people at OBLA has inspired me to grow the program to empower more young people with the knowledge and skills to look for a job, apply for a job, interview for that job and work successfully on that job. My 15 years of experience as a recruiter has shown me one thing over and over: recruiter's and human resources professionals' knowledge is a well kept secret in the grand scheme of things. I want to blow the doors off of the barrier between feeling ignorant and inferior and feeling informed and worthy of success at every level.

I attended a conference in May of this year presented by the California Utilities Diversity Counsel. While there, I met some wonderful people who inspired me even further. Listening to Assemblyman Tom Torlakson speak was phenomenal and I not only want to support his political career, but I offered to be an experienced mother's voice should he ever need one. His dedication to California's youth is fierce and empowered. I want to help him reach his goal of getting the California schools back into the nation's top ten. Hearing the Honorable V. Manuel Perez, Assembly Member was also an awe-inspiring experience. I wish I could convey this man's powerful presence and intense drive to raise awareness and opportunities in his district and in the state. I only worked up the nerve to ask one of them to by on an advisory board for my venture and with a tentative "yes" in hand, I will approach the other soon.

The conference showed me that there are many, many opportunities arising in all of the efforts being made toward creating a greener energy network and I want to get as many young people involved as possible. It will be no small task, but I just can't stop thinking about the possibilities. My corporate training programs are entitled Reaching Hire™ and I think it's appropriate for youth as well. Adding the word "Outreach" to my company name has a nice ring to is as well and the acronym of BEO has great positive energy.

Here's my plan:
1. Grow the Reaching Hire™ Youth Outreach Program to enable more organizations the opportunity to offer the program to their young people at no cost
2. Create lines of communication with the utilities in California that will work toward formalizing a program to train young people across the state to service the demands coming forth with the green energy movement
3. Create training centers in strategic areas of the state where both young people and others can receive training specific to the utilities' needs. These training centers will be similar to trade schools, but at a minimal cost to students and a first draft resource for the utilities

For my plan to succeed, I will need a few things in place. First and foremost is an advisory board. If you, or someone you know is interested in participating, I promise the responsibilities require a minimal investment of time, and no other investment of any kind beyond an endorsement. Secondly, I'll need sponsors and I am specifically interested in reaching companies who have an interest in young people such as Apple, Nike, McDonald's, Taco Bell, Trade Schools, Universities, the Coast Guard, Air Force and Navy, Target, Tommy Hilfiger, Reebok, Adidas, Mead, Monster/Rockstar, Dell, Sony, the Lakers, Dodgers, etc. You get the idea! I'm putting together a sponsorship packet and will be reaching out soon.

I am ridiculously pleased to see Brick Elm Outreach™ officially start the journey, am tremendously proud of our team and I hope to see you along the way.

Job Hunting in an Economic Crisis

The financial sky is falling and you need to get a job. What do you do? You’ve done all of the obvious exercises of posting your resume on job boards and have submitted your resume to dozens of jobs posted online. You’ve alerted your network to the fact you’re on the market and are actively looking for a new job. Now what?

Don’t be so sure you’ve posted your resume everywhere it should be. There are recruiters and hiring managers who search every job board that exists. Some definitely get more traffic than others, but all of them get some traffic so it’s worth your time to register and post your resume with as many as are applicable to your search to gain the most exposure. To briefly review, the big three job boards are Monster, HotJobs and CareerBuilder. But there are literally thousands of others across the country that cater to almost every niche possible be it by industry such as healthcare, construction or finance or by geographic location; by state, county, region and city. There are job boards specific to people who have a security clearance, people who are of specific ethnic origin, education levels, veteran status and certifications. Do a few searches based on these criteria to find the ones that suit your background and objectives.

Nearly every company you can think of has an employment/careers section on their web site. You can go to those pages yourself to apply directly to these companies. You can also submit your resume directly to recruiting firms by going to their web sites. Sometimes you’ll be able to submit your resume to a general inbox as opposed to submitting it for a specific job. You want your resume to be in their internal databases for when they conduct searches there. Find out about local job fairs by doing internet searches and reading the business section of your local newspaper. In fact, you can search for certain news information online using a variety of search engines and tools.

Have you joined some groups online to get and stay connected to what’s happening in your world? There are many social networking sites that offer various ways to connect with people. Get online, search for social networking sites, register and explore their unique universes. They mostly all have groups and what happens in these groups is people hear of news and then announce that news to the group. For instance, I belong to many groups relating to Human Resources and Recruiting where I learn something new every single day without exception relating to the industry in some way. I hear about seminars I can participate in, tools (software and otherwise) that I may want to use, best practices for every facet of my business, candidate and company information and even tidbits about how to stay motivated. We all have something to learn and we each also have something to share. It is guaranteed that you will learn, and what you learn may be the key to opening the door to your next job.

You’ve let your immediate circle know you’re looking. Have you specifically asked them to help you in your search? They don’t have to do much beyond remember you as they go about their day. With you and your search on their mind, they will absolutely find information to share with you that may help. But you have to ask them to do so and keep in touch with them to remind them you’re still looking. An email or quick phone call to say “Don’t forget to keep me in your thoughts because I need all the help I can get” are both great reminders. Have you found that your awareness grows once you have something to relate to? For instance, not realizing how many Volkswagens are on the road until you own one. Keep yourself in their minds and it will help your search.

What are you doing when you’re not making your eyes dry out from staring at the computer or the TV? Look into volunteering your time somewhere at least twice a week for a couple of hours. Do this in person in an environment conducive to meeting new people. A soup kitchen, homeless shelter, animal shelter, your local community center, senior center, political organization, church, the library, etc. are all equally good venues. Give of yourself while you have the time. This activity will help you in multiple ways because it will take your mind off of yourself and your situation for at least a little while (we all need a break from our own reality sometimes), and it will give you an opportunity to meet people and make them aware of your search.

When asked how they got their jobs, most people will respond with some form of networking story. It was their friend, their wife’s cousin or their best friend’s son who knew someone who was able to get them an interview or an application. There are quite a few who get their jobs through recruiters as well, but at the end of the day recruiters are simply people who get paid to know lots of people – it’s all networking. Get out there and get yourself as much exposure as possible. You literally never know where the successful lead will come from. Oh yes, and be sure to be friendly to your neighbors. You never know.

Interviewing Do's and Don'ts

DO research the organization: history, size, products/services, market/customers, financial outlook

• DON'T ask the interviewer to tell you about the company

DO find out about the culture including appropriate attire, community involvement, mission statement, etc.

• DON'T show up to a bank dressed for a BBQ and likewise don't show up to a dental office dressed for a funeral

DO bring along a copy of your resume, list of references, paper and pen

• DON'T have your cell phone on, your Bluetooth on or bring anyone else with you

DO practice answering interview questions. Visit www.about.com and search on "interviewing" for a great number of articles and sample questions

• DON'T answer questions with questions except to clarify. For instance, if the interviewer asks what your 5 year goal is, DON'T answer with "why do you want to know?", but feel free to ask if they are interested in knowing your personal 5 year goal as well as your professional one

DO know yourself. Know your skills, abilities, strengths, weaknesses, work ethic, professional goals and what you have to offer an employer. Take the time to write them down and review them daily.

• DON'T expect potential employers to glean all of your skills and traits from your resume

DO know your limits relating to commute, salary and office hours

• DON'T mislead and interviewer for a job you are not willing to perform

DO expect the unexpected and be ready to roll with the punches

• DON'T act offended or insulted if the interview schedule is not maintained or if there are multiple changes during the course of your interview (unless you have decided you do not want the position in any case)

DO eat a good meal prior to interviews so that your body can focus on the most important thing: staying sharp

• DON'T go to an interview hungry or tired if you can help it
  

DO remember to smile, make eye contact and try very hard to remember the names of your interviewers (write them down; ask for their names again if you didn't catch it the first time)

• DON'T expect the interviewer(s) to have read your resume recently or remember what it says

DO keep in mind that interviewing is a lot like dating; patience, compassion, understanding and boundaries are all required in this setting.

DO have a great interview!!!!

Graduation to Employment - A Road Map

Congratulations, graduate! You've accomplished a lot over your student career and you're ready to reap the rewards of a hot-off-the-press degree. The studying and homework are over, right? Wrong! You'll need to use your same dedication and hard work to identify and land the job that will pay the bills and ideally launch your career.

Most people would advise you to start by writing your resume. I disagree based on the assumption that you don't have any professional experience. Working part time at Starbucks or Denny's doesn't count as professional experience in my book and I highly recommend leaving those kinds of job descriptions off of your resume entirely, if possible. You can simply list them as employment with the name of the company, the dates you worked there and your title. This gives the reader credit for being able to deduce what your duties were and it shows that you recognize that experience as being unrelated to the business world you are attempting to enter.

Start by reading as many job descriptions as you can get your eyes in front of to get a feel for how employers address their needs and how they word the requirements for each job. To find descriptions to review, use any of the job boards such as CareerBuilder, Monster, HotJobs, etc.

Be sure to also do web searches based on the types of jobs you think you're going to apply for and include the word "resume" in your search. The search engine will return results for resumes of people doing the job(s) you want and you should read at least a few of them to get a sense of how these folks represent themselves and which responsibilities they feel are worth presenting on a resume.

To put you in the correct frame of mind for job searching, let me start by bursting your bubble a bit: employers don't care about your degree unless you are qualified to fill the position you are applying for. Put another way, if you don't have professional experience getting paid for doing a job similar to what the employer is looking for, then your resume will not be considered, regardless of your education. I know it's hard to accept, but it's the truth so the sooner you embrace the search as the challenge that it is, the quicker you will find a position that will satisfy your expectations.

Let's visit the topic of expectations for a moment so that you can know what to expect and prepare yourself accordingly. Odds are you can expect the following to be true when potential employers consider your resume:
• You will not be considered for positions that manage people outside of the fast food or retail industries
• You will not be considered for senior level positions within a team that has multiple levels of positions (i.e. junior, associate, senior, etc.)
• You will be considered for junior level positions
• It will be assumed that you will accept less money because you are a recent graduate
• It will be assumed that you will work harder than the rest of the team because you are a recent graduate looking to prove yourself
• It will be assumed that you will offer more value in the areas of computer and information skills to offset your lack of professional experience

Now that you know what employers see in a recent graduate and you've taken a look at the available jobs and resumes of people actually qualified to do those jobs, you're ready to start putting together your resume. Be sure to have your contact information prominently displayed so that recruiters and managers don't have to hunt it down (Go ahead and put it at the top where we all expect it to be; you won't lose creativity points for it). I recommend not doing an "Objective" section because there's no good way to phrase your desire to be compensated for working and contributing in a fun, creative environment without sounding like you're registering at some store for your graduation gifts. Instead, create a "Qualifications Summary" section where you'll list the skills you possess that will be attractive to an employer such as leading brainstorming sessions, creating processes/procedures, delivering a completed product or project, etc. You can create this section as a bulleted list or in paragraph form. Since you're focusing on your value as opposed to your experience, you'll want to use key phrases gleaned from job descriptions and other resumes (not plagiarized) to present your attributes and knowledge in a like manner.

Search the job sites mentioned above as well as the employment office of your college and search the web for local/regional job boards in your specific geographical area. Get creative with your search words and leave no stone unturned. Make sure your social media sites are clean – no profanity or nudity, and definitely keep your messages grammatically correct whenever possible. Stay focused on your search and before you know it you'll be off to your first day of work.

Good luck!

Hope Abounds for Those Looking for It

It's a Monday morning and I should be avidly reviewing notes for my upcoming presentation this morning but instead I am inspired to write a bit about hope because I surprise even myself with how hopeful I remain on a daily basis.

Why do I remain so hopeful? I have tapped into some kind of hope stream for myself and the people in my field of vision. These people include of course my family, clients, potential clients the young adults I work with through Outward Bound, the parents I intend to someday educate through seminars of some sort and all of the people who are currently struggling for work. We all have the potential and opportunity to be okay in the long run and I believe this so strongly and so innately that I simply cannot stop being hopeful.

I recently made an acquaintance through Twitter (I adore Twitter) that instantly intrigued and thrilled me. The company is called WorkNet and the founder has literally written the book on how to help people who are deemed "unemployable" for one reason or another. Incredible!! I got in contact with the person I met named Chris Webster and he walked me through their program a bit and offered me unlimited support and encouragement for the program I have put together for Outward Bound Los Angeles. As far as I'm concerned, Elisabeth H. Sanders Park writes for me when she says "Go for it! Whether your specialty is working with people in a highly individualized way, or your average day makes big changes that affect many, approach overcoming barriers with purpose and creativity!".

My current and future clients will all be so much better off once they have received the information I have put together to show them how to increase their ROI in their internal recruiting efforts. It took me a long time to go out on my own because for myself, I have to know that I am helping someone and being "another" staffing company offering the same old news has never appealed to me as the concept itself lacks any notion of meaningful assistance in this day and age. Focusing on the positive, I am grateful to the scores of staffing companies who adamantly refuse to operate in an ethical fashion without the slightest regard to the trail of broken spirits they leave in their collective wake. My revolution has begun and there is so much need out there that I can't give up in my quest to help as many people as possible through the various channels I have dedicated myself and my company to focus on.

My family life is full of drama and struggles dealing with the inevitable difficulties associated with blended families. All children of divorce suffer to varying degrees and I literally exhaust myself trying to make sure no bit of needed attention slips through the cracks. It's an impossible task of course, but both my efforts and my fiance's efforts have reaped tremendous rewards in improved communication with our children and a marked improvement in our children's behavior across the board. It's scary and intimidating, but we refuse to abandon the hope that our kids will come through all of it to become wonderfully happy, hopeful and productive adults.

One key to my success in remaining hopeful is terribly simple: turn off the television. There is so little good news being reported that I honeslty never watch live television except for the weather channel. I record the shows I want to see, fast forward through even the commercials for the news and commit myself to receiving news via Twitter (did I mention I love Twitter?) RSS feeds, magazines and my own browsing. I give no media outlet permission to interrupt my hopeful day with negative droning about any topic.

Elisabeth H. Sanders-Park also mused about the movie The Princess Bride and how Billy Crystal and Carol Kane were saying their farewells and said "Have fun stormin' the castle!". We all have castles to storm, metaphorically speaking, so I will bid you farewell this morning in kind. Have fun stormin' the castles, everyone!

To Cover Letter or Not to Cover Letter

I recently commented on a thread about the value and structure of cover letters and thought it worthy of a post right here at home.

It's safe to say that at least 80% of cover letters never get read. The level of the position being applied to has a lot to do with it because of course, there is more at stake per hire for more senior level (higher paying) positions. Even then, the resume is the vehicle by which all of the information should be delivered and anything else is simply "other". My opinion is that if the resume doesn't deliver the message the candidate hopes then the resume needs to be rewritten. A wonderful cover letter will not make up for a lousy resume for anyone.

Consider that most applicant/candidate tracking systems do not have a place to store cover letters so they are rarely included with a database profile to external agencies or internal HR/recruiting groups. On the off chance that there is a place to save it, the odds of a recruiter opening a document in addition to the resume are slim to none. Most recruiters are reviewing 100+ resumes for each position they recruit for. That's not for each placement they make, that's for every single position they work on whether they fill it or not. The sheer volume of information makes a strong case against the notion of recruiters taking the time to read cover letters.

After all of that negativity, let me address three scenarios where a cover letter is appropriate. The first is when the job posting requests one specifically; there's not a lot of help for that one. Second is when a resume is being sent to an email address as opposed to being submitted through an online form. In this instance, the email message is the cover letter and should take a few moments to highlight qualifications, skills, availability and interest. And by all means, it should be written professionally with correct grammar and punctuation. The third is unfortunately when you are a senior level professional. These folks should have a boilerplate letter (at least) if for no other reason than to demonstrate their written communication skills.

Cover letters that are not in email should still be fairly short and direct so as not to detract from the resume itself. It's not possible to eliminate all redundant information, but keeping it to a minimum is a good idea. The letter should follow standard business letter format and include the following: An introduction that speaks about the resume objectively as a document for review and consideration, a paragraph that summarizes qualifications, a paragraph dedicated to availability and interest and a business sign-off such as "Sincerely" or "Kind regards". Beyond that information you run the risk of detracting the interest of the reader, as the good stuff should all be in your resume.

It's tough to know that something you will spend time creating will most likely not even get considered, but when it's appropriate to send one you don't want to be caught without one. Everything about resumes and cover letters is subjective with no one solution satisfying everyone, so it's best to have your bases covered in the event that someone is looking.


Here are two sources where you can view samples for free:

http://tiny.cc/JDe5s

http://tinyurl.com/7uwf7l


These sites don't necessarily share my views on the cover letter, but it never hurts to view examples to get your creative motor started. Sharing these links is for reference only and is in no way an endorsement to pay for any service(s) offered. If you're stuck, give me a shout and I'll help you write one.


I am rooting for you, as always!